Integrating Online and Offline Omni-channel Retailing

Integrating Online and Offline Omni-channel Retailing

When it comes to retailing, such concepts as omnichannel communication that serve as a unifying link between the online and offline environments increase the customer value. Omni-channel retailing integrates the different selling channels so that the customer cannot get a confusing message about his shopping trip. This article seeks to establish viable practices of omni-channel […]