Case 02 of 12 · Business website · USA

AEx Agency

A sharp, dark site that sells an AI receptionist to plumbing companies.

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AEx Agency homepage, built by Archaeo
Client
AEx Agency
Project
Business website
Market
United States
Year
2026
Built with
WordPress, Elementor

The brief

AEx Agency builds an AI calling agent for plumbers. It answers every call, books the job and flags emergencies, day or night. The site had to explain that in seconds and get plumbers onto a demo call.

Problem

The challenge

Plumbers are busy and wary of new tech. A new AI service has to earn trust fast, on a phone screen, before it can ask for a call.

Solution

Our approach

One promise above the fold, three proof points in the first screen, and two paths: book a free demo call, or hear the agent answer a call first. A lime-on-black identity makes the brand hard to forget.

Inside the build

A closer look.

AEx Agency: The call desk: tap Emergency, New job or Message and watch the agent handle a real-style call.
The call desk: tap Emergency, New job or Message and watch the agent handle a real-style call.

What we built

The pieces that make it work.

  1. WordPress
  2. Elementor
  1. 01Brand-led homepage
  2. 02Free demo call booking path
  3. 03Audio demo of the agent
  4. 04How it works and FAQ sections
  5. 05Custom AI page
  6. 06Blog

Your turn

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